Netflix and K Wave Media Launch Global Action Thriller Series "Trigger" on July 25

Core Insights - The launch of "Trigger" on Netflix represents a significant milestone for K Wave Media, marking its first original release since its Nasdaq listing in May 2025, and highlights the growing global influence of Korean content [1][4][7] Company Overview - K Wave Media (NASDAQ: KWM) is a global content and entertainment conglomerate that integrates top-tier content investors, production studios, and merchandising firms, covering the entire value chain of IP development, media production, distribution, and monetization [12] - The company is also pioneering a Bitcoin-backed corporate treasury model, focusing on strategic capital allocation into Bitcoin, original content, and consumer brands [14] Series Information - "Trigger" is a 10-episode disaster-action thriller that explores the chaos caused by illegal firearms arriving in South Korea, featuring a narrative that combines urban realism and ethical conflict [2][3][11] - The series stars Kim Nam-gil as detective Lee Do and Kim Young-kwang as the mysterious Moon Baek, supported by a strong ensemble cast [3][10] Strategic Initiatives - K Wave Media is actively expanding its content ecosystem through original IP, international co-productions, remakes, spin-offs, and branded merchandise [7] - The company has announced partnerships with Galaxy Digital for Bitcoin and equity investments, and with Anson Funds on a $500 million capital program focused on digital assets [8]