505吨！中国黄金消费量下降3.54%，首饰跌26%、投资品涨24%

Core Insights - The domestic gold consumption market in China is experiencing significant structural changes due to rising international gold prices, with total gold consumption in the first half of 2025 reaching 505.205 tons, a decrease of 3.54% year-on-year [1] Group 1: Jewelry Consumption - Gold jewelry consumption has seen a dramatic decline, with a total of 199.826 tons in the first half of the year, representing a year-on-year drop of 26%, which is much greater than market expectations [3] - Consumers are fundamentally changing their purchasing behavior, with many postponing or canceling their plans to buy gold jewelry due to high prices, leading to a noticeable decrease in foot traffic in jewelry stores [3] - Lightweight jewelry products with strong design and high added value are becoming popular, as consumers prefer exquisite but lighter products to reduce purchasing costs [3] - Major brand stores like Chow Tai Fook and Chow Sang Sang have frequently adjusted their gold prices, with prices nearing or exceeding 1020 yuan per gram, causing daily fluctuations of 7-10 yuan per gram, which exacerbates consumer hesitation [3] Group 2: Investment Demand - In contrast, gold bar and coin consumption has surged, reaching 264.242 tons in the first half of the year, a significant increase of 23.69% year-on-year, indicating strong investor recognition of gold's value preservation function [4] - Increased risk aversion due to geopolitical conflicts and economic uncertainties has driven a surge in investment demand for gold, with investors viewing it as a crucial tool for hedging risks [4] - The domestic gold ETF holdings have significantly increased, with an addition of 84 tons in the first half of the year, a 173% rise compared to 30 tons in the same period of 2024, reflecting sustained enthusiasm from institutional and individual investors [4] - The People's Bank of China increased its gold reserves by 18.97 tons in the first half of the year, bringing total reserves to 2298.55 tons, indicating a positive outlook on long-term gold price increases [4] - Despite strong demand for gold bars in stores, profit margins remain relatively low, suggesting that investors are focusing more on gold's value preservation rather than its decorative value [4]