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原来跟腾讯掰手腕的百度,怎么都不如腾讯音乐了?
Sou Hu Cai Jing·2025-07-25 12:19

Group 1 - Tencent Music's market capitalization surpassed Baidu's after the announcement of acquiring Ximalaya, with Tencent Music reaching approximately $30.18 billion and Baidu at $31.05 billion as of July 25 [2] - Tencent's market capitalization is about $642.92 billion, making it 20 times larger than Baidu, which reflects a significant shift in the competitive landscape since both companies entered the market around 20 years ago [2] - Tencent Music's business model focuses on predictable cash flow and a growing paid user base, with 122.9 million online music paying users and an ARPPU of 11.4 yuan, while Baidu's profit margins are under pressure from competition [4][5] Group 2 - Baidu's revenue model is heavily reliant on online marketing, which is facing challenges from competitors like Douyin and Kuaishou, leading to lower profit margins [4][10] - Baidu has struggled with strategic consistency, often entering promising markets but failing to maintain focus and investment, resulting in missed opportunities [6][7] - The company has recognized the need to transition from an advertising-centric model to an AI-driven approach, but this requires significant organizational changes and a willingness to sacrifice short-term revenue for long-term growth [9][11]