华为掀起平板革命

Core Viewpoint - Huawei has successfully established itself as the leading brand in the Chinese tablet market, previously dominated by Apple, and has launched a new flagship tablet, the HUAWEI MatePad Pro 12.2 inches, to further solidify its position [2][8]. Product Launch - The HUAWEI MatePad Pro 12.2 inches was officially launched on July 24, featuring HarmonyOS 5 and upgraded creative tools [2][3]. - The tablet is equipped with a dual-layer OLED display and supports the new HUAWEI M-Pencil Pro, with pricing set at 3999 yuan for the 12GB+256GB version and 5099 yuan for the 12GB+512GB version [3]. User Experience Enhancement - Enhancing user experience is the core focus of Huawei's tablet upgrades, with features like intelligent split-screen and cross-device connectivity [4][6]. - The tablet supports various professional applications and offers AI-driven productivity tools, such as WPS Office with AI capabilities for document editing [5][6]. Market Position and Growth - Huawei surpassed Apple in Q4 2023 to become the top tablet brand in China, with a market share increase of 0.3 percentage points [8]. - In Q1 2023, Huawei's tablet shipments grew by 7% year-on-year to 2.3 million units, achieving a market share of approximately 26% [9]. Industry Trends - The overall tablet market in China is expected to grow, with a projected 19% year-on-year increase in tablet shipments [9][10]. - Local smartphone manufacturers, including Huawei, are gaining market dominance, putting pressure on international brands [9].