20.03万元/平方米！这家民企斩获全国单价“地王”

Core Viewpoint - The recent land auction in Shanghai has set a new record with a floor price of 20.0257 million yuan per square meter, indicating strong demand and confidence from real estate companies in the core market of Shanghai [1][2]. Group 1: Auction Results - The auction concluded with a total revenue of approximately 289.57 billion yuan from 8 residential land parcels, with an overall premium rate of about 22.2% [1]. - Notably, the Hongkou North Bund plot was sold at a premium of 46.33%, marking the highest premium rate in Shanghai's concentrated land supply history [1][3]. - The highest floor price was achieved by the Shanghai Qixiang Wangyu Real Estate Co., which won a plot in the Hengfu style area for a total price of 1.225 billion yuan, with a premium rate of 22.38% [1][8]. Group 2: Market Dynamics - The auction attracted 17 companies, including 15 state-owned enterprises and 2 private enterprises, reflecting a competitive atmosphere among bidders [3]. - The auction featured a "double high double competition" mechanism, with three plots triggering this rule, indicating a trend towards higher quality and more competitive land offerings [4]. - Real estate companies are actively seeking to secure land in prime locations to enhance their market presence and accelerate sales [5][6]. Group 3: Strategic Implications - Companies are motivated to acquire land now to capitalize on the upcoming sales window by the end of the year, which is crucial for achieving annual performance targets [7]. - The participation of emerging capital in the auction, despite lower involvement from private enterprises, highlights the attractiveness of Shanghai's land market [8]. - The increasing quality of land supply, including previously withheld plots, is a significant factor driving developers to participate in the auction [8].