eXp Realty Launches in Japan, Marking Fourth Global Market Entry in 2025

Core Insights - eXp Realty has officially expanded into Japan, marking its fourth international launch of the year after Peru, Türkiye, and Ecuador [1] - The company aims to enhance the economic model for agents in Japan, addressing structural issues in the existing brokerage system [2][5] - eXp's expansion aligns with its 2030 goal of reaching 50,000 agents outside the U.S., leveraging a scalable business model [3] Company Overview - eXp Realty is the largest independent real estate brokerage globally, with nearly 81,000 agents across 28 countries [7] - The company operates as a cloud-based, agent-centric brokerage, offering competitive commission splits, revenue share, and equity ownership opportunities [7][10] - eXp Realty provides a global network for agents, facilitating referrals and collaboration across multiple countries [10] Leadership and Market Strategy - Ken Tanaka, a seasoned professional in Japan's real estate sector, will lead the new market, focusing on modernizing the business environment for agents [4] - The company plans to host a live welcome event in Tokyo on October 2, 2025, to introduce its vision and model to local agents [2] Unique Selling Proposition - eXp Realty differentiates itself by offering agents the ability to build businesses on their own terms, promoting freedom, innovation, and growth [5] - The company emphasizes a commission structure designed to maximize agent earnings, alongside revenue share and equity opportunities [10]