Core Insights - The report indicates a significant shift in the summer travel market, with a notable increase in long-distance travel orders, particularly towards western and northeastern regions of China, driven by high temperatures in the central and eastern parts of the country [1][2] - Popular travel activities include self-driving tours across multiple provinces and night-time stargazing trips, while short-distance travel trends favor air conditioning, water activities, and night tours [1] - There is a growing trend for outbound travel to Australia and New Zealand, with increased flight availability and booking interest for these destinations during their winter season [1][4] Travel Trends - The report highlights that from July 1 to July 24, over 60% of the top 10 provinces with the fastest growth in domestic flight and hotel bookings were in the western region, with Qinghai leading with over 40% growth [2] - Other provinces such as Yunnan, Inner Mongolia, Guizhou, Gansu, Guangxi, and Xinjiang also saw hotel booking increases exceeding 20% [2] Popular Destinations - The most favored destinations for mid to long-distance travel in July include Qinghai, Tibet, Ningxia, Yunnan, Guizhou, Gansu, Inner Mongolia, Xinjiang, Sichuan, and Guangxi, with average temperatures ranging from 17°C to 26°C [4] - The report notes a significant increase in car rental bookings in these regions, with rentals from Xinjiang and Qinghai seeing year-on-year growth of over 87% and 50%, respectively [4] Outbound Travel Insights - There has been a double-digit increase in flight bookings from China to popular cities in Australia and New Zealand, with New Zealand seeing over 20% growth compared to the previous month [4] - The report mentions that discounted flight prices from Guangzhou and Shanghai to various Australian cities have become attractive, even with longer layover times due to visa-free transit options [5]
同程旅行联合墨迹天气发布避暑游趋势:中东部游客扎堆西部避暑 青海避暑游热度领跑全国