TCL反内卷成功了

Core Viewpoint - TCL Electronics has reported a significant increase in adjusted net profit for the first half of the year, projecting between 9.5 billion to 10.8 billion HKD, representing a year-on-year growth of approximately 45% to 65% amidst a challenging consumer electronics market [1][4] Group 1: Financial Performance - TCL's expected net profit growth is attributed to its strategic focus on high-end Mini LED technology, which has driven both revenue and market share increases [1][4] - The company has achieved a global TV shipment growth of 7.6% and a 10.2% increase in brand shipments within China, outperforming the overall market [5] - Mini LED TVs have seen a remarkable 176.1% year-on-year growth in shipments, solidifying TCL's position as the global leader in this segment [5][10] Group 2: Market Trends - The trend towards larger screen sizes is evident, with 75-inch and above products now accounting for 40% of sales, a 5 percentage point increase from the previous year [6] - TCL's global shipment of TVs sized 65 inches and above has increased by 29.7%, indicating a strong consumer preference for larger displays [6][8] Group 3: Technological Innovation - TCL has positioned itself as a leader in Mini LED technology, having launched the world's first mass-produced Mini LED TV in 2019 and continuously innovating in this space [10][14] - The company has developed advanced technologies such as "万象分区" (thousand-zone partitioning) and "极影无黑边" (extreme edge without black), enhancing the visual quality of its products [11][14] Group 4: Global Strategy - TCL has established a global supply chain with 46 R&D centers and 38 manufacturing bases, allowing it to mitigate risks associated with tariffs and market fluctuations [9][18] - The company's marketing strategy includes localizing production in various countries, which helps to avoid geopolitical supply chain risks and enhances brand presence [18][20] Group 5: Competitive Advantage - TCL's vertical integration in the display industry, particularly through its subsidiary Huaxing Optoelectronics, allows for cost advantages and improved product quality [14][17] - The company's commitment to innovation and substantial R&D investment, projected at over 14 billion CNY for 2024, positions it well for future growth [16]