Panda Express® Launches First-of-Its-Kind Gaming Activation in Fortnite Creative and Roblox to Celebrate the Summer Return of Hot Orange Chicken

Core Insights - Panda Express has launched a cross-platform campaign integrating its Hot Orange Chicken into gaming experiences on Fortnite Creative and Roblox, generating over 450,000 player engagements since its launch [1][4][7] - The campaign features interactive custom cutscenes that blend seamlessly into gameplay, marking a first for the quick-service restaurant (QSR) sector [2][8] - The character Pei Pei the Panda engages players across multiple maps, enhancing brand interaction and excitement around the product [3][5] Campaign Details - The campaign has achieved significant engagement metrics, with 265,000 players watching cutscenes and 185,000 interactions with Pei Pei the Panda [7] - Players can earn exclusive in-game rewards by completing specific actions on Fortnite Creative maps, creating a unique gameplay experience [8] - The campaign aims to evolve with new creative updates and interactive elements throughout the year, extending beyond the initial product launch [4][5] Company Background - Panda Express is the largest family-owned Asian dining concept in the U.S., founded in 1983, and is known for its innovative American Chinese cuisine [10] - The company operates over 2,500 locations across the U.S. and has a presence in 11 international countries, emphasizing quality ingredients and authentic flavors [10] - Panda Express has a philanthropic arm, Panda Cares®, which has raised over $415 million to support youth health and education initiatives [11]