Apple Faces Existential Threat If It Fails To Act On GenAI

Apple Inc. AAPL is facing mounting pressure from investors as concerns intensify over its lagging generative AI (GenAI) strategy, a key driver of growth across the tech sector. With the company’s shares down 14% year-to-date, contrasting sharply with the S&P 500’s 8% gain, the market is signaling a clear demand for a definitive plan to catch up with rivals like Alphabet GOOGL Google and Meta Platforms META, which have aggressively integrated AI into their offerings. The upcoming fiscal third-quarter earning ...