Group 1 - The International Agency for Research on Cancer (IARC) has classified betel nut as a Group 1 carcinogen, prompting the Sichuan Provincial Market Supervision Administration to enforce stricter supervision and inspection of food establishments selling betel nut products [1] - A high-end betel nut brand recently held a controversial launch event in Guangzhou, promoting a co-branded gift box, which has sparked widespread debate [1][2] - In 2021, the National Radio and Television Administration issued a notice to stop promoting betel nut products through broadcasting and online audiovisual programs, indicating a significant regulatory shift [2] Group 2 - The betel nut industry in China has surpassed a market size of 100 billion yuan, indicating significant growth despite regulatory challenges [2] - Prior to the implementation of new regulations, betel nut brands had invested heavily in advertising, with one company spending approximately 14.26 million yuan on ads across 12 channels in six cities in 2015 [2] - Following the 2021 regulations, a betel nut company has reportedly taken action to withdraw promotional products from display in stores, indicating compliance with the new guidelines [2][3]
槟榔风波不断 企业营销惹争议
Zhong Guo Jing Ying Bao·2025-07-25 17:45