Netflix(US:NFLX) Business Insiderยท2025-07-25 20:55Core Insights - Netflix is actively seeking a podcast leader to develop video podcasts for its streaming platform, indicating a serious commitment to this growing medium [1][5] - The company's interest in video podcasting is partly driven by the success of competitors like YouTube, which has established itself as a dominant player in the video podcasting space [2] - Netflix is also exploring creator content, with co-CEO Ted Sarandos expressing enthusiasm for collaborations with various creators and video podcasters [3] Company Strategy - The search for a podcast leader suggests Netflix aims to create video-first podcasts targeting a large audience, reflecting a shift in audience preferences towards video content [5] - The potential podcast role may be integrated within Netflix's TV and film licensing division, indicating a strategy that could involve licensing existing shows and creating original content [10] Industry Trends - Podcast listening has significantly increased, with 73% of people aged 12 and over in the US engaging with podcasts, up from 55% in 2020, highlighting a growing market [11] - Video podcasting is also on the rise, with 51% of the same demographic reporting they have watched a podcast [11] - Podcast advertising revenue is projected to grow, reaching $2.4 billion in 2024 and expected to exceed $2.5 billion in 2025 [12]