Workflow
信任正在吞噬流量经济?
3 6 Ke·2025-07-26 01:28

Group 1 - The core argument presented is that the value of media is significantly underestimated, as it serves as a foundational infrastructure for connection rather than merely a tool for information dissemination [3][6][24] - Media's role has evolved to become a "data asset" and a "reputation generator," influencing consumer decisions and establishing professional knowledge [3][4] - The cost of content creation has decreased, while the value of attention and trust has increased, leading to a shift towards what is termed the "attention economy" [4][21] Group 2 - The concept of "audience partners" is introduced, emphasizing the importance of individuals who can attract users and build brand recognition in the entrepreneurial landscape [11][12] - Traditional media relies on institutional authority for trust, while new media builds trust through transparency and direct interaction with individuals [7][16] - The decline in trust towards traditional institutions is attributed to their shift in focus from serving users to maintaining their own existence [17][18] Group 3 - The emergence of "reality entrepreneurs" is highlighted, who redefine reality through technology and content, influencing societal values and worldviews [26][28] - Turpentine, a hybrid model of media and investment, exemplifies a new business ecosystem that leverages media content to build trust and data assets for early-stage investments [33][36] - This model represents a shift from a product-driven era to a trust-driven era, indicating a potential new standard for content companies and media-driven investment firms [37]