Ge Long Hui·2025-07-26 02:48Core Viewpoint - Chow Tai Fook's retail sales for FY26Q1 showed a year-on-year decline of 1.9%, but a quarter-on-quarter increase of 9.7 percentage points, indicating a recovery in consumer sentiment and improved sales performance in high-priced gold products [1] Group 1: Sales Performance - The decline in same-store sales in mainland China narrowed to -3.3% due to the growth of priced products and a low base effect, with FY26Q1 same-store sales growth (SSSG) in mainland China and Hong Kong/Macau at -3.3% and +6.6% respectively [2] - Retail sales of gold jewelry and products in mainland China decreased by 3.6%, while the Hong Kong and other markets saw an increase of 11.4% [3] Group 2: Product and Pricing Strategy - The proportion of fixed-price products is steadily increasing, supporting the resilience of gross margins, with high-margin priced gold retail sales growing by 20.8% year-on-year [3] - The launch of the new "Chuanxi" series is expected to generate over 500 million HKD in retail sales, driving a growth rate of over 30% for gold embedded products [3] Group 3: Store Optimization - The company continues to optimize its store network, closing 347 stores and opening 40 in FY26Q1, resulting in a net reduction of 307 stores [4] - The existing stores are effectively absorbing the customer resources from closed stores, positively impacting the company's profitability [4] Group 4: Financial Forecast and Valuation - The company maintains its net profit forecasts for FY26-FY28 at 7.63 billion, 8.36 billion, and 9.23 billion HKD respectively, with a target price of 16 HKD based on a 21x PE ratio for FY26 [4]