客群扩容、潜力释放！国际品牌创新消费场景 掀起深耕中国市场转型浪潮

Core Insights - The total retail sales of consumer goods in China reached 24,545.8 billion yuan in the first half of 2025, with a year-on-year growth of 5%, highlighting the resilience of high-end consumption, particularly in luxury goods [1] - International luxury brands are actively innovating consumer experiences to deepen their presence in the Chinese market [1] Luxury Market Trends - A flagship store of Louis Vuitton in Shanghai has seen a daily visitor count of 2,000, with August bookings fully booked, indicating strong consumer interest [4] - The store's opening has tripled the regional foot traffic, showcasing the impact of luxury brands on local commerce [4] - A new luxury store concept in Shanghai combines exhibition, dining, and retail, creating an immersive cultural experience for consumers [5] Brand and Cultural Integration - Luxury brands are exploring new ways to integrate with local culture, as seen in a renovated old house in Shanghai that offers a unique shopping experience blending local and Italian styles [6] Market Expansion and Digital Transformation - In 2024, 278 monitored luxury brands opened approximately 350 new stores in China, with a focus on first-tier cities and digital upgrades [8] - The second-hand luxury market is gaining traction, with a notable increase in consumer awareness and the rise of circular consumption concepts [9][15] Demographic Shifts in Consumer Base - The second-hand luxury market is seeing a younger demographic, with a growing proportion of male buyers [12] - Stores are diversifying their inventory to include a wide range of products, catering to various consumer needs [13] Future Outlook - The luxury market in China is expected to maintain a positive trajectory, driven by ongoing consumption policies and the potential of younger and lower-tier market consumers [17] - The luxury sector is shifting from "buying new" to "activating existing inventory," indicating a broader evolution in the industry [17]