白酒扎堆“低度化”，但低度化能解决3大痛点吗？

Core Viewpoint - The Chinese liquor industry is shifting towards "low-alcohol" products in response to changing consumer preferences and economic conditions, with major brands like Wuliangye, Luzhou Laojiao, and Shui Jing Fang announcing new low-alcohol offerings. However, it remains uncertain whether this shift can effectively address the challenges of reduced consumption scenarios and the younger generation's aversion to traditional flavors [1][10]. Group 1: Market Dynamics - The liquor industry is facing a significant reduction in consumption scenarios due to changes in the economic environment, particularly affecting high-end dining establishments, which are crucial for liquor sales. Data shows that the number of high-end restaurants in Shanghai with an average spending of over 500 yuan per person decreased by more than 50% from April 2024 to July 2024 [1][3]. - The decline in high-end dining is directly impacting the sales of premium liquor, as the overall dining consumption is becoming more rational and cautious due to macroeconomic influences [3]. Group 2: Social and Cultural Shifts - The traditional social functions of liquor, particularly in business and interpersonal interactions, are weakening. The younger generation, especially Gen Z, is increasingly rejecting the traditional drinking culture associated with respect and hierarchy, viewing it as outdated and even problematic [4][9]. - The number of weddings, a significant occasion for liquor consumption, has also seen a notable decline, with marriage registrations dropping by approximately 20.5% from 2023 to 2024, leading to a substantial loss of sales opportunities for liquor in wedding contexts [5][6][8]. Group 3: Consumer Preferences - The younger generation's lack of identification with traditional liquor culture and their aversion to its strong flavors are contributing to a disconnect in consumption. This is compounded by the availability of diverse beverage options, including low-alcohol and international spirits, which appeal more to their tastes [9][10].