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中国影视作品国际影响力持续扩大!电影+文创打开中欧影视合作新通道
Sou Hu Cai Jing·2025-07-26 07:30

Group 1 - The influence of Chinese films in the international market, particularly in Europe, is expanding, with successful entries into mainstream cinemas and international film festivals [1][9] - The rapid development of China's film industry in content and technology has led to more domestic films gaining popularity among European audiences, with "Ne Zha 2" being a notable success [3][5] - "Ne Zha 2" has been screened in over 1,000 cinemas across Europe, showcasing the potential for Chinese cultural stories to resonate internationally [5][7] Group 2 - The success of "Ne Zha 2" has built confidence for future Sino-European film collaborations, with upcoming releases like "Dong Ji Dao" planned for European markets [7][9] - The integration of film content with cultural and creative products is becoming a part of daily life for European consumers, enhancing the lifecycle of film IPs [11][15] - There is a significant opportunity for Chinese films in Europe if the potential of film IPs in the cultural product market is leveraged prior to film releases [15]