超20万/平米！“模具大王”女儿从中海手里抢走单价“地王”

Core Viewpoint - A newly established private company, Shanghai Qixiang Wangyu Real Estate Co., Ltd., won a prime land parcel in Xuhui District, Shanghai, setting a record for the highest unit price in China at 200,300 yuan per square meter, with a premium rate of 22.38% [1][2] Company Overview - Shanghai Qixiang Wangyu Real Estate was founded on January 17, 2025, with a registered capital of 1.55 billion yuan, significantly increased from 10 million yuan just before the land auction [1][2] - The company is linked to Ye Shuqing, daughter of Ye Huabiao, a prominent figure in the automotive mold industry, indicating a cross-industry investment strategy [1][2] Industry Context - The land auction attracted strong competitors, including state-owned enterprises like China Overseas and China Merchants, highlighting the competitive nature of the real estate market in Shanghai [2][3] - The small size of the land parcel (4,705.49 square meters) and high development costs deterred larger developers, allowing the private company to secure the land [3][4] Land Characteristics - The land, located in a prime area, has a total price of 1.225 billion yuan and is designated for residential use with a floor area ratio of 1.3, limiting the total buildable area to approximately 5,200 square meters [4][5] - The site is strategically positioned near major transportation links and high-quality amenities, making it a valuable asset in the competitive Shanghai real estate market [4][5] Market Implications - The successful bid for the Xuhui land indicates a potential shift in the market dynamics, with private companies increasingly participating in high-stakes land auctions [1][2] - The overall land auction results in Shanghai showed a total transaction value of 28.96 billion yuan across eight parcels, suggesting a robust demand for prime real estate [5]