Sou Hu Cai Jing·2025-07-26 16:59Core Viewpoint - The "Zhengzhou Summer Consumption Promotion" event, featuring the Qingdao Beer "Zheng" Exchange, aims to enhance consumer engagement and promote local tourism through an innovative beer pricing model [1][3]. Group 1: Event Overview - The event runs from July 26 to August 24, 2025, in Zhengdong New District, providing a diverse and immersive consumption experience for citizens and tourists [1]. - The Qingdao Beer "Zheng" Exchange has become a popular landmark, attracting significant public interest [1][3]. Group 2: Unique Pricing Mechanism - The pricing of the beers at the exchange fluctuates like stock market prices, with a range of approximately ±20% based on real-time sales popularity [3]. - This innovative pricing model is a first for Zhengzhou, creating a unique consumer experience that connects the cities of Zhengzhou and Qingdao [3][7]. Group 3: Consumer Reactions - Participants express excitement and curiosity about the new format, with positive feedback on the atmosphere and product offerings [5]. - Consumers appreciate the authenticity of the Qingdao beer experience, noting that it closely resembles what they enjoyed in Qingdao [5][7]. Group 4: Regional Collaboration - The introduction of Qingdao Beer to Zhengzhou represents a successful commercial innovation and a practical example of deepening cooperation between Henan and Shandong provinces [7]. - The event symbolizes a new chapter in regional collaboration, enhancing consumer market connectivity [7].