东阿阿胶：一块阿胶“补”出中医药全球化新活力

Core Viewpoint - Dong-E E-Jiao is accelerating its brand renewal and global expansion, enhancing the presence of traditional Chinese medicine in both domestic and international markets [3][5]. Group 1: Brand and Market Strategy - Dong-E E-Jiao has launched a new coffee product under its brand "Jin Shang Hua," which has received positive feedback from international consumers [3]. - The company has established two flagship stores in the Guangdong-Hong Kong-Macao Greater Bay Area, achieving a consumer conversion rate of over 40% and demonstrating high repurchase rates [3]. - The brand ranks 245th in the 2025 "China's 500 Most Valuable Brands" list, with a brand value of 49.697 billion yuan, marking 16 consecutive years on the list [3]. Group 2: Research and Development - In 2022, Dong-E E-Jiao invested 210 million yuan in research and development, a year-on-year increase of 27.63% [5]. - The company has made significant advancements in scientific research, including the identification of blood-replenishing peptides in E-Jiao and the establishment of international standards for various traditional Chinese medicine products [5][6]. Group 3: Cultural and International Outreach - Dong-E E-Jiao is producing an international documentary titled "Four Seas Traditional Chinese Medicine," which will explore the development of traditional Chinese medicine across 12 countries [7]. - The company aims to integrate cultural dissemination into its marketing strategy, enhancing the global understanding and acceptance of traditional Chinese medicine [8].