比短剧还暴利！团播正在沦为“电子宠物”

Group 1 - The rise of group broadcasting (团播) has attracted various professionals, including doctors and teachers, to abandon their traditional roles for live streaming [1][3] - Group broadcasting is not a new concept but has gained traction on platforms like Douyin since 2022, evolving from its earlier iterations on platforms like YY and Inke [5][7] - Major MCN agencies have entered the group broadcasting space, significantly enhancing the production quality and investment in this sector [7][11] Group 2 - The group broadcasting market is booming, with over 200,000 teams active daily on Douyin, and the market size expected to exceed 200 billion by 2025 [13][18] - The audience for group broadcasting primarily consists of young women, driven by interactive and engaging content similar to reality competition shows [20][22] - The platform algorithms promote addictive viewing habits, leading to increased engagement and viewership [30] Group 3 - Despite the allure of high earnings, many individuals entering the group broadcasting industry face exploitation and harsh working conditions, often resulting in low actual income [36][40] - The industry has been criticized for blurring the lines between entertainment and inappropriate content, with many broadcasts pushing the boundaries of decency [59][61] - The normalization of such content has raised concerns about societal values and the potential long-term impact on youth [63][65]