299元一节课，90后上门带老年人健身

Core Insights - The article highlights the emerging market for fitness services tailored to the elderly population in China, particularly focusing on the challenges and opportunities within this sector [3][4][5]. Market Overview - As of the end of 2023, 21.1% of China's population is aged 60 and above, indicating a significant market potential for services targeting this demographic [3]. - The silver economy in China is estimated to be around 7 trillion yuan, accounting for approximately 6% of GDP, representing a substantial market opportunity [3]. Industry Challenges - The fitness industry has largely overlooked the elderly demographic, with most gyms catering to younger individuals, making it difficult for older adults to find suitable exercise options [4][5]. - There is a prevalent perception among the elderly that fitness is not a necessity until health issues arise, leading to low initial engagement with fitness services [11][17]. Business Model - The company, Chaoyang Fitness, was founded by two young entrepreneurs who recognized the gap in the market for elderly fitness services and initially offered home-based training sessions [10][21]. - The service includes personalized fitness plans developed by professional trainers, focusing on maintaining the elderly's daily living capabilities rather than aesthetic goals [5][14]. Customer Engagement - The primary clients are often the children of elderly individuals, who seek fitness services for their parents, indicating a need for effective communication and education about the benefits of fitness for older adults [13][17]. - Building trust with elderly clients is crucial, as many have preconceived notions about fitness and may resist participation [24][30]. Service Development - The company has expanded its offerings to include group activities, such as organized mountain climbing, to enhance social interaction among elderly clients while promoting physical activity [25][28]. - The approach emphasizes companionship and emotional support, recognizing that social engagement is a significant aspect of the elderly's well-being [28][30].