Group 1 - The report highlights that China's new e-commerce is driving consumption upgrades and industrial transformation through technological empowerment and model innovation [1][2] - Generative AI, represented by large models, is reshaping the operational logic of new e-commerce, with applications in live streaming product selection, intelligent customer service, and precision marketing [2] - The report identifies key trends such as green consumption, instant retail, and the silver economy, with instant retail GMV growth projected at 19.5% in 2024, significantly outpacing overall online shopping growth [2][3] Group 2 - China remains the largest online retail market globally, with online retail sales expected to reach 15.5 trillion yuan in 2024, a year-on-year growth of 7.2% [3] - The new e-commerce platforms have created over 40 million jobs, encompassing new roles such as assistants, content creators, and AI trainers [5] - Rural online retail sales are projected to reach 2.56 trillion yuan in 2024, with agricultural product online sales growing by 15.8% [5]
报告：AI重塑运营逻辑 中国新电商成经济快速发展引擎
Sou Hu Cai Jing·2025-07-27 06:22