娃哈哈的当务之急

Group 1 - Wahaha is currently facing negative public opinion due to a heritage dispute, which has led to a significant decline in sales and live-streaming activities [1][3] - Sales on an e-commerce platform dropped from a range of 10,000 to 25,000 units to 5,000 to 7,500 units within two days, and the number of associated live streams fell from 371 to 91 in a week [1][2] - In contrast, the death of Wahaha's founder in 2024 previously resulted in a surge in both traffic and sales, with the market share of bottled water increasing from 4.17% to 20.04% in a few months [3] Group 2 - The company has struggled with product innovation for nearly 20 years, with no new major products launched since the Nutritional Fast Line in 2005 [4][5] - Competitors like Nongfu Spring and Uni-President have successfully developed strong single products, while Wahaha has failed to maintain its competitive edge in existing products [4][5] - The lack of new major products and increasing competition in the AD calcium milk segment poses a threat to Wahaha's market position [4][5] Group 3 - The company needs to refocus on normal operations and product innovation to address its long-standing issues [5] - Wahaha's previous successes were closely tied to the popularity of its AD calcium milk and purified water, which contributed to rapid growth in the early 2000s [6][7] - The company has attempted to innovate with new products but has faced challenges due to unclear market positioning and lack of differentiation [20][22][24] Group 4 - Recent internal conflicts and complex ownership structures have hindered Wahaha's ability to focus on core business issues [32] - The company must prioritize product development and innovation to regain its competitive edge in a rapidly evolving market [32]