公园类文创产品热销，北京中轴线申遗成功一周年带火“打卡经济”

Core Insights - The successful application for UNESCO World Heritage status for Beijing's central axis has led to enhanced cultural engagement and tourism opportunities in the past year [1][6] Group 1: Cultural Heritage and Technological Integration - The three heritage sites, namely the Temple of Heaven, Jingshan Park, and the Altar of Land and Grain, have utilized technology to enhance heritage protection and cultural experiences, including 3D scanning for historical data preservation [3][4] - The Temple of Heaven has launched over 50 new cultural products related to the central axis, achieving annual sales exceeding 150,000 units [4][6] Group 2: Visitor Experience and Engagement - The parks have introduced various cultural brands and academic lectures, with online attendance reaching 6.8 million for certain events [3][6] - Jingshan Park has hosted 16 high-quality exhibitions, marking an almost 80% increase in exhibition numbers compared to the previous year [3][6] Group 3: Tourism Products and Market Expansion - Various tourism companies are developing inbound and educational travel products centered around the central axis, with customized itineraries that include historical sites and cultural experiences [6][9] - The Beijing Central Axis tourism products are segmented into southern and northern routes, promoting low-carbon walking tours for visitors [9]