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吉林特色产品链全球 长白风物拥抱新电商
Sou Hu Cai Jing·2025-07-27 10:19

Core Insights - The fifth China New E-commerce Conference has commenced in Yanbian Korean Autonomous Prefecture, showcasing the vibrant development of the e-commerce industry in Jilin [1] - Dunhua Lusheng Wood Products Manufacturing Co., Ltd. has seen its annual sales exceed 25 million yuan, exporting products to 21 countries, highlighting the transformative impact of cross-border e-commerce on local businesses [3] Industry Overview - Jilin's rich ecological and industrial resources provide a solid foundation for the export of unique products, including medicinal fungi, high-quality rice, and wooden products, alongside modern manufacturing sectors like automotive parts and optical electronics [5] - The province's digital service ecosystem plays a crucial role in supporting the export of these products, with companies like Mantianxin Technology providing essential cross-border navigation services [5][6] E-commerce Growth - The establishment of a three-tiered e-commerce ecosystem in Yanbian has led to 137 demonstration projects, achieving an annual online retail sales volume exceeding 18.8 billion yuan, significantly outpacing the national average growth rate by 6.71 percentage points [6] - Jilin's cross-border e-commerce trade zones in Hunchun and Yanji have surpassed 6.7 billion yuan in annual trade volume, reflecting the province's strategic advantage in the digital economy [6] Policy Support - The "Jilin Province Cross-border E-commerce Expansion and Quality Improvement Action Plan" outlines 12 key tasks aimed at boosting the industry, with a focus on differentiated development paths across various regions [8] - The province's cross-border e-commerce import and export volume is projected to reach 5.2 billion yuan in 2024, a 5.4-fold increase from 2020, with a year-on-year growth of 68.3% in the first half of this year [8] Conclusion - Jilin's unique products are increasingly reaching global markets through new e-commerce channels, reshaping the province's foreign trade landscape and enhancing its economic vitality [9]