Sou Hu Cai Jing·2025-07-27 11:00Core Viewpoint - The competition between Jiangsu's leading liquor companies, Yanghe and Jinshiyuan, intensifies amid industry adjustments, with marketing strategies and product offerings becoming focal points of rivalry [2][3]. Group 1: Company Performance - In 2022, Yanghe's revenue surpassed 30 billion yuan, with net profit exceeding 10 billion yuan in 2023, although it has shown a declining trend in recent years [3]. - In 2024, Yanghe's revenue decreased by 12.83% to 28.876 billion yuan, and net profit fell by 33.37% to 6.673 billion yuan; in contrast, Jinshiyuan's revenue grew by 14.32% to 11.544 billion yuan, and net profit increased by 8.8% to 3.412 billion yuan [3]. - Yanghe has achieved national expansion, with revenue from outside Jiangsu exceeding that from within, while Jinshiyuan remains primarily focused on its home market [3]. Group 2: Product Strategy - Jinshiyuan emphasizes "relationship" culture in its branding, positioning its flagship product, Guoyuan, as a key player in both local and national markets [4]. - Yanghe has adapted to market demands by launching the Yanghe Daqu high-line light bottle liquor, which has seen significant sales success, indicating a strong consumer response [4][5]. - Yanghe's product strategy leverages its extensive old liquor reserves and production capacity, while Jinshiyuan's old liquor strategy is still in the preparatory phase [5]. Group 3: Market Dynamics - The recent marketing campaigns from both companies reflect a competitive landscape, with Jinshiyuan's ads perceived as a subtle critique of Yanghe's offerings [2]. - Industry analysts suggest that Yanghe is restructuring for future growth, while Jinshiyuan is rapidly trying to capture market share, though it faces challenges in governance and production capacity [6].