研究值跌破2% 人身险“降息”在即

Core Viewpoint - The recent adjustment of the maximum guaranteed interest rate for life insurance products in China reflects ongoing trends in the market, with the current rate set at 1.99%, down from 2.13% in the previous quarter, indicating a continuous decline in interest rates and a shift in product attractiveness towards participating insurance [1][3][10]. Summary by Sections Current Rate Adjustments - The current guaranteed interest rate for ordinary life insurance products is 1.99%, which is a decrease of 14 basis points from the previous quarter's 2.13% [1][3]. - The maximum guaranteed interest rate for ordinary life insurance products is now set at 2.5%, with adjustments triggered by the rate being above the research value for two consecutive quarters [3][4]. Market Reactions - Major insurance companies like China Life and Ping An Life have announced adjustments to their new insurance products' maximum guaranteed interest rates following the announcement from the Insurance Association [4][11]. - The new maximum rates are 2% for ordinary products, 1.75% for participating products, and 1% for universal products [4][11]. Industry Trends - The downward adjustment of interest rates is seen as a necessary response to the broader economic context, including declining market interest rates and the impact of new accounting standards on financial reporting [5][6]. - The shift towards participating insurance products is expected to increase as their relative attractiveness grows due to smaller rate reductions compared to other types of insurance [6][9]. Future Implications - Short-term effects may include a temporary halt in the sale of existing products as companies adapt to the new rates, potentially leading to increased training costs for sales personnel [7][10]. - Long-term, the low-interest-rate environment is likely to accelerate structural changes in the industry, with participating insurance products becoming more dominant due to their combination of guaranteed and variable returns [7][10]. Premium Growth - The insurance industry reported a total premium income of 3.74 trillion yuan in the first half of the year, with life insurance premiums growing by 5.34% year-on-year [8][10]. - The demand for savings-type insurance products remains strong, driven by the decline in deposit rates, although the recent rate adjustments may impact future premium growth [8][10][12].