Sou Hu Cai Jing·2025-07-27 19:35Core Viewpoint - The merger of Guotai Junan Asset Management and Haitong Asset Management marks the first case of a securities firm's asset management subsidiaries merging in China's securities industry, initiating the first subsidiary integration project since the establishment of Guotai Haitong Securities [1][3]. Group 1: Merger Announcement - Guotai Haitong Securities' board approved the merger plan for Guotai Junan Asset Management to absorb Haitong Asset Management on July 25 [1]. - Guotai Junan Asset Management announced its name change to "Shanghai Guotai Haitong Securities Asset Management Co., Ltd." on the same day [3]. Group 2: Background and Scale Effect - Both asset management companies have a rich history, with Guotai Junan Securities and Haitong Securities being among the first to obtain licenses for collective asset management in 2005 [4]. - As of the end of 2024, Guotai Junan Asset Management's assets under management (AUM) reached 588.43 billion yuan, while Haitong Asset Management's AUM was 106.98 billion yuan, leading to a combined AUM of 695.41 billion yuan post-merger, significantly enhancing their industry position [4]. Group 3: Product Integration and Business Synergy - Post-merger, the two asset management companies will unify their business directions and develop innovative growth strategies, optimizing service systems and sharing core capabilities [5]. - The management name for Guotai Junan Asset Management's products will change to reflect the new company name, and some public collective funds will apply for a change in management to Guotai Haitong Asset Management [5]. - The merger aims to enhance overseas asset allocation capabilities and better meet the growing wealth management needs of residents, supporting the establishment of a stronger asset management platform and a more comprehensive wealth management ecosystem [5].