SERES(SH:601127) Qi Lu Wan Bao·2025-07-27 23:43Core Insights - The article highlights the "User-Defined Luxury" initiative by the company, emphasizing user engagement in product development and service enhancement [2][3] - The company aims to redefine luxury in the automotive sector through technological innovation and user feedback, focusing on safety and comfort as primary values [5][11] User Engagement - The company has been actively engaging with users through events like "Talking New Luxury with Users," where feedback on driving assistance and services is collected [1][3] - Users expressed pride in their ownership experiences, citing the professional sales approach and superior driving qualities of the vehicles [7][9] Safety and Technology - The chairman emphasized that user safety is the core of the company's philosophy, stating that safety precedes comfort and luxury [5] - The company has developed an intelligent safety system that includes four key areas: life protection, vehicle protection, health care, and privacy protection, ensuring comprehensive safety for users [11] Product Performance - The company has launched four series of vehicles, including the new M5, M7, M8, and M9, achieving a record delivery of 700,000 units in 40 months, setting a benchmark for new luxury electric vehicles in China [11] - Users reported significant cost savings with the vehicles, highlighting low energy consumption and the elimination of the need for a driver due to advanced driving assistance features [9][11] Brand Recognition - The company has been recognized for its commitment to user service, ranking first in the development confidence index according to a recent study, indicating a strong brand reputation [13] - The ongoing "Talking New Luxury with Users" events are part of the company's strategy to maintain deep connections with users while continuing to innovate in smart electric vehicles [13]