Group 1: Industry Overview - The automotive market in China has shown growth in 2023, with total sales exceeding 15 million units in the first half, representing a year-on-year increase of over 10% [3] - New energy vehicles (NEVs) have been a significant growth driver, with production and sales reaching approximately 6.968 million and 6.937 million units, respectively, marking year-on-year growth of 41.4% and 40.3% [3] - The export of vehicles also continued to rise, with a total of 3.083 million units exported, reflecting a year-on-year increase of 10.4%, and NEV exports reaching 1.06 million units, up 75.2% [3] Group 2: Challenges Faced by Dealers - Despite the increase in sales, automotive dealers are struggling with profitability, as highlighted by the example of Lantian Group, which reported a 20% increase in sales but a loss of 5 million yuan [2] - The automotive distribution sector is facing intensified competition, increased operational pressure, and declining profitability, leading to a challenging environment for dealers [3][4] - Approximately 80% of main sales models are experiencing price inversion, with a 20% price inversion ratio, contributing to high inventory levels among dealers [7] Group 3: Recommendations for Improvement - Industry experts suggest that dealers should shift from a price war strategy to a value creation approach, focusing on building partnerships with manufacturers and enhancing service offerings [4] - There is a call for the automotive industry to actively explore international markets, particularly in countries involved in the Belt and Road Initiative, to expand business opportunities [5] - The need for a healthy industry ecosystem is emphasized, advocating for collaboration between manufacturers and dealers to create a mutually beneficial environment [4] Group 4: Legislative Support - The implementation of the Private Economy Promotion Law is seen as a significant boost for the automotive industry, providing legal protection for private enterprises and enhancing their confidence [18] - The law aims to address financing challenges faced by small and medium-sized enterprises, promoting the development of tailored financing solutions [19] - It is expected that large automotive manufacturers will adhere to commitments to shorten supply chain payment terms and rebate cycles, alleviating pressure on dealers [19]
汽车经销商求救不如自救
Zhong Guo Qi Che Bao Wang·2025-07-28 02:16