没有降价的竞争

Core Viewpoint - The automotive market is experiencing a shift from explicit price competition to more subtle forms of implicit price competition, as companies seek to attract consumers without directly lowering prices [2][3][6]. Group 1: Implicit Price Competition - Various promotional measures are being introduced by automakers, such as cash subsidies, zero down payment financing, and extended free services, to entice consumers without overtly reducing vehicle prices [2][4]. - Implicit price competition is characterized by tactics like targeted subsidies and limited-time offers, which create a perception of value without direct price cuts [3][5]. - The trend of implicit price competition is seen as a response to short-term survival pressures and a reflection of the industry's transition from "incremental competition" to "stock competition" [6][7]. Group 2: Industry Challenges - The automotive industry is facing declining profits, with a reported profit of 462.3 billion yuan in 2024, down 8% year-on-year, indicating a profit margin of only 4.3% [6]. - Companies are increasingly relying on implicit price competition to maintain market share, which may lead to a vicious cycle of reduced profits and increased financial strain [6][8]. - Experts warn that excessive reliance on implicit price competition can harm long-term industry health and consumer confidence [7][8]. Group 3: Transition to Value Creation - The industry is urged to shift focus from price competition to value creation, emphasizing innovation, brand building, and enhanced customer service as key strategies for sustainable growth [10][11]. - Companies are recognizing the importance of consumer engagement and co-creation, moving towards a model where consumers are involved in the design and development process [13][14]. - The transition to value creation is seen as essential for meeting evolving consumer expectations, as buyers increasingly prioritize quality, safety, and technological features over price [14][15]. Group 4: Regulatory and Policy Recommendations - Regulatory bodies are encouraged to strengthen oversight of implicit price competition and promote healthy market practices through policy measures [7][8]. - There is a call for the establishment of a differentiated subsidy mechanism to support key technological advancements rather than blanket financial incentives [8][9]. - The industry is advised to focus on collaborative efforts, including partnerships with research institutions, to enhance technological capabilities and overall market competitiveness [8][9].