上海土拍290亿元收官 “含金量”再创新高

Core Insights - The sixth batch of land auctions in Shanghai on July 24-25, 2025, resulted in the sale of 8 residential plots, generating a total revenue of 29 billion yuan with an average premium rate of 22.33% [1][4]. Group 1: Auction Highlights - Three plots auctioned on July 25 broke three records, marking the highest "gold content" in Shanghai's land auction market this year [2][4]. - The Xu Jia Hui plot achieved a record-breaking floor price of 200,257 yuan per square meter, setting a new national land price record, purchased by a private enterprise from Taizhou, Qi Xiang Wang Yu Real Estate [2][7]. - The auction for the Tang Town plot attracted 7 bidders, with a final price of 27.3 billion yuan and a premium rate of 40%, reflecting heightened competition [4][10]. Group 2: Market Trends - Since the beginning of 2025, Shanghai's land auction market has maintained high activity, with 27 residential plots sold for a total of 92.32 billion yuan, and 40% of the plots having a premium rate exceeding 20% [10]. - The return of private enterprises to the land market, such as Qi Xiang Wang Yu, indicates a growing confidence in the market's stability and recovery [10][12]. - In contrast, the national land supply and transaction scale have been declining for six consecutive months, highlighting a significant divergence between first-tier cities like Shanghai and lower-tier cities [12][15].