Bei Jing Shang Bao·2025-07-28 03:04Core Insights - The community group buying model has significantly impacted the supermarket industry, leading to a decline in performance for many supermarkets in the first quarter [1][2] - Despite the challenges posed by community group buying, there is a recognition that it can complement physical supermarkets if managed correctly [1][6] - The rapid expansion of community group buying, fueled by capital investment, has led to a price war that undermines its original purpose of serving consumers and suppliers [3][6] Supermarket Performance - In the first quarter, 12 out of 13 supermarkets reported a year-on-year decline in revenue, with four experiencing double-digit declines [2] - Some supermarkets have noted a stabilization in sales performance compared to previous periods, despite the overall downturn [2] - The decline in foot traffic has been observed, although the average transaction value has increased, indicating a shift in consumer behavior [2][4] Community Group Buying Impact - Community group buying has introduced competitive advantages such as lower inventory and higher turnover rates, but the price differences between community group buying and supermarkets can be exaggerated due to capital influence [2][6] - The model has evolved into a low-price competition arena, which has led to conflicts with traditional supermarkets [3][6] - Regulatory interventions have started to bring some stability back to the community group buying sector [6] Consumer Behavior Changes - The pandemic has accelerated the shift towards online shopping, with consumers developing new purchasing habits [4][5] - Certain products, particularly those requiring sensory evaluation, continue to drive consumers to physical stores, highlighting the need for supermarkets to enhance their offerings [4][6] - Supermarkets are increasingly recognizing the importance of online sales and are adapting their strategies accordingly [4][6] Industry Adaptation - Supermarkets are adjusting their operations in response to the challenges posed by community group buying and e-commerce [5][6] - There is a focus on improving product offerings and service quality to better meet consumer needs [6][7] - The future of physical retail lies in differentiation rather than direct competition with e-commerce on standardized products [7]