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Core Viewpoint - Kia's record quarterly revenue of 29.35 trillion KRW is overshadowed by a significant 24.1% decline in operating profit, highlighting the impact of U.S. tariff policies on the global automotive supply chain [1][5][11] Group 1: Financial Performance - Kia achieved a global sales volume of 814,888 vehicles, marking a 2.5% year-on-year increase [1][3] - Operating profit fell to 2.76 trillion KRW (approximately 143.7 billion RMB), with a profit margin dropping below 10% for the first time in 11 quarters, now at 9.4% [1][5] - Net profit decreased by 23.3% year-on-year to 2.27 trillion KRW [5] Group 2: Sales Highlights - Sales of hybrid vehicles surged by 23.9% to 111,000 units, contributing to a total of 185,000 new energy vehicles sold, which accounted for 23.4% of global sales [3] - Strong demand for hybrid models in North America and new electric vehicle launches in South Korea and India drove growth [3][5] Group 3: Challenges and Strategic Adjustments - The introduction of a 25% import tariff in the U.S. led to a loss of 786 billion KRW (approximately 570 million USD) in operating profit [5] - Kia is implementing a dual-track strategy to mitigate tariff pressures, focusing on local production in Georgia for the U.S. market and reducing export allocations [7] - The company plans to increase the proportion of SUVs and hybrid models to 40% and aims to launch five new electric models by 2026 [7] Group 4: Market Outlook - Kia anticipates ongoing global market uncertainties due to U.S. trade policies, geopolitical risks, and weak consumer demand [9] - Negotiations regarding automotive tariffs between South Korea and the U.S. are ongoing, with a deadline set for August 1 [9] - Despite challenges, Kia remains committed to launching new electric models in various markets, including the Carens Clavis in India and the EV4 in Europe [9]