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3.49万元起售!2026款奔腾小马正式上市

Core Viewpoint - The launch of the 2026 model of the Bestune Mini EV by China FAW marks a significant upgrade in features and pricing, aiming to redefine the benchmark for affordable electric vehicles in the market [1][25]. Pricing and Configuration - The 2026 Bestune Mini EV is available in five configurations, with a price range from 34,900 to 45,900 yuan, and offers a long range of 222 km as standard across all models [1][19]. Product Upgrades - The new model features 12 upgrades focusing on aesthetics, intelligence, and safety, enhancing the overall user experience [1][4]. Aesthetic Enhancements - The vehicle introduces a new "Snow Cherry Pink" color and a pearl-like paint finish, along with a new "Cocoa Brown" interior color, catering to the aesthetic preferences of younger consumers [7][4]. User Experience Improvements - The 2026 model includes a seamless start function, allowing users to start the vehicle using their smartphones without complex operations, enhancing the driving experience [11][4]. Entertainment Features - The vehicle supports OTA updates, providing users with access to new features, a database for children's storybooks, arcade games, and over 300,000 selected applications, making travel more enjoyable [12][4]. Safety Features - New features include a crawling mode for precise speed control in traffic and an automatic recording function for critical driving moments, enhancing safety during commutes [14][4]. Smart Technology - The introduction of a Bluetooth key allows users to unlock the vehicle and share driving permissions via a mobile app, promoting convenience [15][4]. Service and Warranty - The vehicle comes with a comprehensive service plan, including lifetime warranty for the vehicle and battery, roadside assistance, and maintenance plans, ensuring peace of mind for users [19][25]. Market Performance - Since its launch, the Bestune Mini EV has delivered over 119,000 units, ranking among the top three in its market segment, indicating strong consumer demand [19][25]. User Engagement - The company has engaged with its user base, revealing that 72% of its "Mini Friends" already own vehicles from premium brands, and has launched a loyalty program to reward its customers [20][25].