抛弃星座和MBTI，年轻人扎堆去咖啡馆搞玄学

Core Insights - The rise of coffee divination in China reflects a shift from traditional mysticism to workplace-oriented practices, appealing to young professionals seeking insights into their lives [1][3][12] - Coffee divination, originating from Turkey, involves interpreting coffee grounds left in the cup, creating a unique experience that combines ritual and social interaction [4][6][8] Group 1: Coffee Divination Overview - Coffee divination is a method of fortune-telling using coffee grounds, which has gained popularity among young people in China [3][4] - The process is quick and can be completed during a break, making it accessible for busy professionals [3][12] - The practice has historical roots in the Ottoman Empire, where it was used to predict personal matters for women in the royal court [4][12] Group 2: Market Dynamics - Coffee divination shops in China often adopt a "small but beautiful" strategy, featuring exotic decor and authentic Turkish baristas [6][8] - The preparation of Turkish coffee is intricate, involving finely ground coffee and a specific brewing method that adds to the overall experience [6][8] - Prices for coffee divination range from 68 to 108 yuan per cup, with some shops reporting high demand, especially during holidays [11][14] Group 3: Consumer Behavior - Young women are the primary demographic seeking coffee divination, often focusing on career and academic inquiries [14][16] - The experience typically includes a 20-30 minute conversation with the diviner, allowing for personal reflection and insight into one's anxieties [16][12] - The subjective nature of divination leads to varied perceptions of its accuracy, with some customers finding it eerily precise while others view it as formulaic [14][12]