BABA(US:BABA) Huan Qiu Wang·2025-07-28 05:19Group 1 - The core viewpoint of the article highlights the significant role of Douyin e-commerce in nurturing quality live-streaming hosts, with a total of 291 hosts recognized as quality live-streaming rooms [1] - The fourth batch of quality live-streaming hosts was announced at the fifth China New E-commerce Conference, with 122 small and medium-sized hosts and merchants from Douyin e-commerce included [1] - The evaluation process is guided by the Central Internet Information Office and aims to promote the healthy development of the live-streaming industry [1] Group 2 - Douyin e-commerce has implemented nine support policies for merchants and brands, resulting in over 14 billion yuan in cost savings from January to June 2024 [1] - The number of small and medium-sized merchants achieving over one million yuan in live-streaming sales has increased by 120% year-on-year [1] - Small hosts with fewer than 300,000 followers contributed to half of the total live-streaming sales, with their sales increasing by 58% year-on-year [1] Group 3 - The article showcases successful examples of small hosts in niche markets, such as flower sales and traditional crafts, demonstrating their deep engagement in specific fields [2][7] - Agricultural live-streaming rooms are highlighted as vital links between rural areas and markets, with various initiatives boosting local product sales [11] - Established brands and traditional businesses are also leveraging live-streaming, with significant sales figures reported, such as over 10 million yuan in sales for a book promotion live-stream [15] Group 4 - Industry data indicates that live-streaming e-commerce is becoming a crucial driver of consumption growth, with online retail sales reaching 74,295 billion yuan in the first half of 2025, a year-on-year increase of 8.5% [16] - The live-streaming e-commerce market has grown 10.5 times from 2019 to 2023, with a gross merchandise volume (GMV) exceeding 4.5 trillion yuan in 2024, accounting for nearly one-third of online retail sales [16] - Experts suggest that specialized live-streaming rooms are reshaping the relationship between supply and demand, with ongoing improvements in policies and platform ecosystems expected to sustain the industry's growth [16]