航旅纵横能当民航机票“销冠”吗？

Group 1 - The trend of cross-industry competition is evident, particularly in the ticket agency sector, where the state-owned platform, Hanglv Zongheng, is now directly involved [1] - The Chinese civil aviation industry is projected to reach a record high of 730 million passengers in 2024, with 5 million flights operated, but still lags behind the U.S. in terms of efficiency and operational scale [3] - Major airlines in China are facing significant losses, with the three largest airlines expected to incur a total loss of approximately 5 billion yuan in 2024, indicating a challenging financial environment for the industry [3] Group 2 - An OTA in the ticket agency sector is expected to generate over 20 billion yuan in ticketing revenue for the 2024 fiscal year, with a significant portion likely coming from flight ticket sales [4] - The OTA's estimated gross margin from ticket agency services is around 2%, which is considerably higher than the reformed agency fee of approximately 5 yuan per ticket [4] - The competitive landscape has evolved, with OTAs previously eliminating offline agents and now facing challenges from each other, leading to unsustainable practices in the industry [7] Group 3 - Hanglv Zongheng's entry into the ticket agency market may not replicate the success of 12306 due to the lack of exclusive rights and the presence of multiple suppliers [10][11] - The challenges for Hanglv Zongheng include creating new market value, as the ticket agency market is highly competitive and mature, lacking unique advantages [13] - The service aspect of ticket agency operations is critical, and Hanglv Zongheng may struggle to meet the high service standards required in this low-margin, high-technical field [15] Group 4 - Positioning Hanglv Zongheng as a "Didi for aviation" may not be sufficient to capture significant market share, as the market is already well-developed with established players [19] - The potential for Hanglv Zongheng to leverage public data for commercial purposes poses risks, particularly regarding consumer privacy and public opinion [21] - Overall, while Hanglv Zongheng's participation could benefit the market by diversifying competition, achieving success will be challenging, echoing past experiences in the industry [22][23]