数字化业务需求总拎不清，怎么破？

Core Insights - The main issue in digital transformation is the unclear expression of business needs, leading to difficulties for the information department in capturing valuable information [1] - There is a communication gap between business and information departments, resulting in demand deviations [1] - The lack of business knowledge within the information department hampers the ability to deeply explore the essence of demands [1] - Poor communication can lead to project failures, with ongoing conflicts between technology and business [1] Group 1: Challenges in Digital Transformation - Business departments often do not fully engage in digital transformation, viewing it as a means to appease superiors rather than a necessity for development [4] - Information departments are frequently blamed for project failures, despite being seen as cost centers rather than value-creating entities [4] - The traditional mindset within many companies makes it difficult for business departments to accept technological empowerment [2][4] Group 2: Strategies for Effective Demand Collection - Information department employees need to understand business processes and pain points to accurately identify true demands [5] - Building trust is essential for obtaining genuine feedback from business departments [5][6] - Effective communication is crucial, requiring the ability to guide business departments to express their true needs without making decisions for them [6]