Core Viewpoint - The rural tourism market is thriving, with innovative agricultural tourism experiences emerging, such as the water-splashing festival in Ping Shui Village, Fujian, attracting numerous visitors [1][6]. Group 1: Rural Tourism Development - The water-splashing festival in Ping Shui Village is based on local customs and has been held annually since 2020, enhancing the village's appeal as a summer destination [6][11]. - The village's geographical advantages, including a forest coverage rate of over 72% and a summer average temperature of 23 degrees Celsius, contribute to its popularity as a cooling retreat [4][11]. - The festival has led to a 15% increase in weekly visitor numbers, with approximately 10,000 tourists visiting each week during the summer [11]. Group 2: Cultural and Culinary Experiences - The presence of ethnic minorities, such as the Gaoshan and She people, enriches the cultural offerings, including traditional games and performances that engage tourists [9][11]. - Local delicacies, such as "Mi Xiang" snacks and various agricultural products, are available for tourists, providing additional revenue streams for local residents [11][15]. Group 3: Economic Impact and E-commerce - The county has initiated live-streaming sales events to promote local products, generating over 1.35 billion yuan in consumer spending through various promotional activities [15]. - In the first half of the year, Huazhou County received 2.6473 million tourists, marking a 13.4% increase, with tourism revenue reaching 2.403 billion yuan, up 11.3% [15].
解锁各地花样避暑新玩法 沉浸式体验绽放夏日消费活力
Yang Shi Wang·2025-07-28 07:08