总经理撤职与200万罚单风波：海尔消金称“已完成整改”

Core Viewpoint - Haier Consumer Finance has been penalized for exaggerating its marketing claims and manipulating loan classifications, resulting in a fine of 2.05 million yuan and warnings issued to six senior executives [1][2][3]. Group 1: Regulatory Issues - The Qingdao Regulatory Bureau identified compliance issues in Haier Consumer Finance regarding fund usage, post-loan management, and risk management [2]. - Specific violations included misleading marketing practices, improper collection behaviors, negligent post-loan management, and misappropriation of credit funds [2][3]. - The former general manager, Huang Yinghua, was fined 700,000 yuan and had his qualification revoked for two years due to improper loan classification and violations in interbank business [1][3]. Group 2: Company Response and Management Changes - Haier Consumer Finance stated that the penalties were based on inspections from before 2021 and emphasized that it has completed rectifications and will adhere to regulatory requirements moving forward [4]. - Several executives penalized are no longer in their positions, including Huang Yinghua, who has been absent for two years [5][6]. - The position of general manager has been vacant since the resignation of Zhang Ximing, who left for personal reasons shortly after taking over [6]. Group 3: Financial Performance - Despite regulatory challenges, Haier Consumer Finance has shown strong financial growth, with projected revenues and net profits for 2024 at 3.168 billion yuan and 445 million yuan, respectively, both reflecting over 20% growth for three consecutive years [6]. - The company has shifted its focus from B-end merchant accumulation through appliance installment to online cash loans, with online and offline business accounting for 80% and 20% of operations, respectively [7]. - Offline business, although smaller in proportion, has seen significant growth, with revenue increases of 38.06% and 88.39% year-on-year for 2023-2024 [7].