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东鹏饮料(605499):双引擎引领增长 辩证看待费用投放

Core Viewpoint - The company reported strong financial performance in the first half of 2025, with significant year-on-year growth in both revenue and net profit, indicating robust operational capabilities and market demand [1][2]. Revenue Performance - In 1H2025, the company achieved revenue of 10.737 billion yuan, a year-on-year increase of 36.37%, with Q2 revenue reaching 5.889 billion yuan, up 34.10% compared to the same period last year [1][2]. - The company expanded its channel capabilities, covering 4.2 million terminals, a 17% increase year-on-year, contributing to the revenue growth [2]. - Electrolyte water sales reached 1.493 billion yuan in the first half, matching the total sales for the previous year, highlighting its significant contribution to revenue [2]. Profitability Analysis - The company maintained stable gross margins, with a gross profit margin of 45.15% and a net profit margin of 22.12% in 1H2025, reflecting slight year-on-year improvements [2]. - In Q2, the gross profit margin was 45.70%, while the net profit margin was 23.68%, showing minor declines due to increased sales expenses [2]. - Future gross margin improvements are anticipated due to cost reductions and ongoing scale effects [2]. Investment Outlook - Looking ahead to Q3, the company plans to enhance its product matrix to boost consumer repurchase rates and extend usage scenarios [3]. - Increased deployment of freezers and continued growth in the sales of "Bushi La" and "Guo Zhi Cha" are expected to drive revenue per point higher [3]. - The company is optimistic about its growth potential and platform opportunities, with a projected net profit of 4.6 billion yuan for 2025, representing a 37% year-on-year increase, corresponding to a PE ratio of 34x [3].