三个转型”的战略支点，茅台加速布局“超级终端

Core Insights - The opening of the 47th and 53rd Moutai Cultural Experience Halls in Kunming and Shanghai signifies Moutai's commitment to enhancing its market presence and brand strategy [1][2][4] - Moutai's strategy reflects a shift from a product-centric approach to a consumer-centric model, emphasizing the integration of lifestyle and cultural experiences [2][4][11] Group 1: Strategic Importance - Moutai Cultural Experience Halls serve as key platforms for the company's transformation towards a "product + service" model, responding to the evolving consumer landscape [2][9] - The experience halls are designed to enhance consumer engagement by providing immersive cultural experiences that resonate with local identities [6][8] Group 2: Experience Hall Features - The 53rd hall in Shanghai combines international cultural elements with Moutai's heritage, while the 47th hall in Kunming utilizes advanced technology to showcase Moutai's cultural narrative [8][10] - Moutai has established 67 experience halls since 2021, focusing on six dimensions: history, culture, nature, technology, experience, and sustainability [6] Group 3: Consumer Engagement - The experience halls aim to create a three-dimensional value matrix encompassing experiential, emotional, and social values, enhancing consumer connection to the brand [10][11] - Moutai's approach aligns with the rising trend of "emotional consumption," where consumers seek deeper emotional and value recognition through their purchasing decisions [11]