3 6 Ke·2025-07-28 09:58Core Insights - The article discusses the rising demand for electric fans in the context of increasing global temperatures, highlighting the shift in consumer preferences towards cooling solutions that are both effective and cost-efficient [1][16][41] - It emphasizes the technological advancements in electric fans, which have allowed them to remain relevant despite the dominance of air conditioning systems [12][15][36] Industry Overview - The electric fan market in China has seen significant growth, with sales increasing by 26% year-on-year as of May 21, 2023, and a notable rise in average prices by 16% [16][18] - The market is characterized by a seasonal peak from May to July, with the 2025 618 shopping festival reporting a sales revenue of 2.28 billion yuan, marking a 37.59% increase year-on-year [16][20] Technological Advancements - Electric fans have evolved significantly since their inception, with modern designs incorporating features such as DC motors that reduce energy consumption by 30%-50% and lower noise levels to below 30 decibels [12][14] - Innovations like air circulation fans and smart technology integration are redefining the functionality of electric fans, positioning them as year-round air management solutions rather than just summer cooling devices [14][15][40] Market Dynamics - The electric fan market is experiencing a shift towards higher quality products, with consumers increasingly opting for mid-range and high-end models, leading to a decline in the market share of lower-priced options [18][20] - The competitive landscape includes major players like Midea and Gree, which dominate the market with significant online and offline shares, while new entrants focus on niche segments and innovative designs [35][36] Consumer Preferences - A survey indicates that 67% of consumers find natural wind from electric fans more comfortable than air conditioning, with many using both simultaneously to enhance cooling efficiency [27][28] - The demand for electric fans is driven by various factors, including energy efficiency, portability, and the ability to provide localized cooling in areas where air conditioning is insufficient [24][41] Future Outlook - The electric fan market is projected to continue growing, with an expected annual increase of 30% in the segment of air-purifying circulation fans and a 40% increase in sales of silent fans designed for infants [29][40] - As consumer preferences evolve towards health and wellness, the integration of features like air purification and smart technology will be crucial for market players to maintain competitiveness [29][41]