SAIC MOTOR(SH:600104) Zhong Guo Jin Rong Xin Xi Wang·2025-07-28 10:13Core Viewpoint - The launch of the new Roewe M7 DMH is positioned as a significant milestone for the Roewe brand, aiming to enhance its competitiveness in the mid-to-large plug-in hybrid sedan market through innovative design and superior product capabilities [4]. Design and Features - The Roewe M7 DMH features a new design language called the "Pearl" concept, characterized by a large grille, three-dimensional daytime running lights, and a sleek silhouette that enhances its sporty appeal while maintaining practicality [1][2]. - The interior dimensions of the M7 DMH are generous, with a length of 4940mm, width of 1890mm, height of 1510mm, and a wheelbase of 2820mm, providing ample space for passengers [1]. - The vehicle includes "Mousse Cloud Wing Seats" made from skin-friendly materials and high-rebound foam, with front seat cushions measuring 511mm for better leg support [2]. Technology and Connectivity - The M7 DMH is equipped with an advanced vehicle system featuring an AI voice assistant that has improved response speed by 50%, and supports connectivity with major smartphone brands for navigation and music [2][3]. Powertrain and Efficiency - The vehicle is powered by SAIC's fifth-generation DMH hybrid system, combining a 1.5L engine with dual front motors, achieving a maximum engine power of 82 kW and a peak motor power of 137 kW [3]. - It boasts a pure electric range of 160 kilometers and a combined range of 2050 kilometers when fully charged, with a fuel consumption rate of 3.8L/100km, highlighting its efficiency and reducing reliance on charging infrastructure [3]. Market Positioning - The Roewe M7 DMH aims to activate the mid-to-large plug-in hybrid sedan market and enhance the brand's influence and competitiveness through original design and superior product strength [4].