Core Insights - The conference "From 'Craftsmanship' to 'World'" focuses on globalization and overseas expansion, featuring discussions on various sectors including consumption, technology, e-commerce, finance, and renewable energy [1] - The presentation by Huang Haiyan, Executive Vice President of Chint New Energy, outlines the company's journey from "going out" to "building out" in the energy sector, reflecting on the past decade and future strategies [4] Company Overview - Chint New Energy, a core enterprise under Chint Group, specializes in photovoltaic manufacturing and has been a pioneer in the solar industry since 2006, aiming to become a leading global supplier of components [5][6] - The company has expanded its operations to over 140 countries and regions, marking significant milestones in its globalization journey [5] Globalization Strategy - The globalization strategy is divided into three phases: 1. "Going out" with products to open global market channels 2. "Going out" with the brand to enhance international influence 3. "Building out" production capacity to deeply embed in global markets [6][7][9] Product Expansion - The first phase involves establishing a sales network in key global markets, with products exported to over 140 countries, positioning the company among the top suppliers globally [7] Brand Development - In the second phase, the company has achieved Tier 1 supplier status, ranking 6th globally in shipment volume and 4th in TOPCon component shipments, while actively participating in global branding initiatives [8] Manufacturing Strategy - The third phase focuses on expanding manufacturing bases overseas to mitigate trade barriers and enhance market responsiveness, with strategic locations in Thailand and Turkey [9][10] Technological Innovation - Technological research and development are crucial for the company's global expansion, emphasizing smart manufacturing and product innovation, including the launch of the ASTRO N series with industry-leading efficiency [10] Localization Efforts - Successful overseas operations rely on localization strategies, including hiring local talent, understanding market needs, and complying with local regulations [11] Opportunities and Challenges - The company faces opportunities from the global energy transition and emerging markets, while also contending with rising trade protectionism and localization demands [12] Future Outlook - The company aims to adopt a collaborative overseas expansion model, replicating successful management practices and technology standards globally, while contributing to carbon neutrality goals [13]
正泰新能常务副总裁黄海燕:出海征途从走出去到造出去 | 2025出海大会