Core Insights - The opening of Zhuzhou Shennong Wanda Plaza, covering an area of 320,000 square meters, marks a significant milestone for Wanda's expansion in Hunan province [1][3] - Wanda's presence in Hunan has grown to 16 plazas over 12 years, managing a total area of 2.3 million square meters and collaborating with over 2,500 brands [1][3] - The number of brands achieving sales exceeding 10 million has increased by 19% year-on-year, indicating strong commercial vitality in the region [1] Company Developments - Zhuzhou Shennong Wanda Plaza is positioned as a "mall in the park," leveraging the cultural and ecological attributes of Shennong Square [3] - The project aims to attract a high-quality customer base of 210,000 within a 1.5-kilometer radius, promoting local consumption and tourism from the Changsha-Zhuzhou-Xiangtan area [3] - The plaza has signed partnerships with 20 brands, with over 70% being first stores in Zhuzhou, and plans to introduce more than 200 major stores and unique business formats [3] Strategic Focus - The project will capitalize on three main advantages: the aggregation of first stores, integration of cultural tourism, and enhancement of customer experience, positioning itself as a key driver for regional consumption upgrades [3] - The General Manager of Wanda's Changsha City Company emphasized the commitment to continue being an industry benchmark and to create more value for consumers and partners in the Hunan market [3]
湖南已布局16座万达广场 株洲神农万达广场即将启幕