代工厂和品牌齐致歉 麻六记背后的代工版图

Core Viewpoint - The incident involving moldy products from Ma Liu Ji has highlighted weaknesses in the company's supply chain management and raised questions about the balance between efficiency and quality control in the contract manufacturing model [1][14]. Group 1: Incident Details - On July 28, 2023, Sichuan Bai Jia A Kuan Food Industry Co., Ltd. issued a recall for certain batches of Ma Liu Ji's 270g spicy sour noodles due to reports of mold and discoloration [5][9]. - The affected batches were produced on June 16 and June 18, 2025, with the primary cause identified as insufficient sanitation during production, leading to potential bacterial contamination [8][12]. - A Kuan Food has initiated a recall process and will cover all return costs while providing economic compensation to affected consumers [7][8]. Group 2: Company Responses - Both A Kuan Food and Ma Liu Ji have issued apologies and are actively working on product recalls and consumer communication [6][8]. - Ma Liu Ji plans to enhance its supply chain management, including improving on-site supervision and establishing a quality risk warning mechanism [8][15]. Group 3: Business Model Insights - Ma Liu Ji has heavily relied on contract manufacturing, with A Kuan Food being its largest supplier, purchasing amounts increasing from 50.35 million yuan in 2022 to 174 million yuan in 2023, a growth of 245.65% [12]. - The incident underscores the challenges of maintaining quality control in a contract manufacturing model, which is common in the food industry for rapid expansion [14][15]. Group 4: Industry Implications - The mold incident serves as a stress test for Ma Liu Ji's supply chain management and reflects deeper contradictions within the contract manufacturing model in the food industry [14]. - The need for strict quality control measures is emphasized, as any lapse can lead to significant brand damage and consumer trust issues [14][15].