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俄罗斯葡萄酒抢滩中国市场,起泡酒上半年对华出口激增引关注!
Sou Hu Cai Jing·2025-07-28 14:10

Core Insights - The global wine trade is undergoing significant changes, with Russian wine emerging strongly, particularly in the Asian market, especially China [1][2] - Russian wine exports to China saw a notable increase in the first half of 2025, with a 19% rise in export value and a 16% increase in export volume compared to the same period in 2024 [1] - The average price of Russian wine in China is approximately $1.4 per liter, indicating a focus on affordable options rather than high-end products [1] Export Data - In the first half of 2025, Russia exported 1,800 tons of wine to China, valued at $2.6 million, compared to over 1,500 tons and approximately $2.2 million in the same period last year [1] - Russian sparkling wine exports to China reached about 262,000 liters, valued at nearly $730,000, marking a nearly 27-fold increase in volume and a 16-fold increase in value year-on-year [2] - Among the top five countries exporting sparkling wine to China in the first half of 2025, Russia ranked fourth but had the largest increase in both volume and value [4] Market Dynamics - The Russian wine industry is actively working to enhance brand recognition in Asia through product diversification, quality improvement, and increased marketing efforts [2] - The Abrau-Durso brand is investing significantly in raising awareness of Russian wine in China, participating in exhibitions and tasting events to boost its market presence [6] - In the first quarter of 2025, Russian wine exports to China reached nearly 700 tons, a 2.2-fold increase year-on-year, with China accounting for over 70% of Russia's total wine exports [6]